![]() ![]() Design ambiguity is analysed in a new way in this research by using the multiplicities of X in a convergence of form, function, concept and context. In this practice-based study, ambiguity is proposed as a catalyst for envisaging new ways of thinking about graphic design in addition to the functional imperative of the discipline. ![]() Yet, the possibilities of ambiguity remain under-explored in graphic design, a discipline predominantly (conventionally) concerned with the clear communication of a message. In disciplines such as literature and fine art, ambiguity is perceived as not only desirable, but inherent to the value of the work of art or idea, and its interpretation in the mind of the viewer. Intentional ambiguity enables multiple interpretations of a message, increasing richness of meaning, while adding pleasure through uncertainty and surprise. Ambiguity can arise from indecision, unintended confusion or as the intentional evocation of several meanings in the same image, object, situation or idea. ![]()
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